Starting your own travel business is a huge accomplishment but in order for it to be a success you will have to have a great marketing plan. The marketing of these businesses happen online, in person, and even via social media. Many travel businesses contract out their marketing work but this isn’t necessary. The following are ways you can market your travel related business.
Coupons for travel deals is a great way to attract leads. For example, hotels.com has coupons on Groupon that are updated on a daily basis. It is important to start relationships with other travel related websites in order to draw leads from a variety of place. These coupons can even be left at other local businesses if you create a relationship with the other business owners in the area.
Online marketing is extremely important as people go straight to their smartphone or computer when booking travel plans. While there are still travel agencies, the travel aggregator websites have reduced the number of agencies. Positioning your business’ website high in the search results will take a clever SEO or search engine optimization strategy.
Getting your name out there to travel bloggers is extremely important. Some of these bloggers have quite a following so getting a brand mention or review of your service on their site can generate quite a few leads. This not only will help your SEO but brand awareness is extremely important. A travel related business with quite a few poor reviews can be crippled as people do not want to spend their money on a less than average service.
Social media can be a great tool for those who are marketing. Learning about how to appropriately use hashtags and following those in your industry are paramount. Social media can also be a great place to showcase your customer service as many people reach out with problems or complaints online. Responding to these posts in a professional and timely manner shows customers that you care about their experience.
As you can see it will not be easy to market your business effectively as the travel space is very competitive. Doing a better job marketing than your competitor can help grow your business to heights you have never seen before!